PrimShow Privacy Policy

PrimShow Privacy Policy

Version: V2.0  
Last Updated: August 8, 2026  
Effective Date: January 25, 2026  

Welcome to PrimShow.

PRIMSHOW LTD (“we,” “us,” “our,” or “PrimShow”) attaches great importance to user privacy and data security. This Privacy Policy explains how we collect, use, store, protect, share, and process your information when you download, install, access, or use the PrimShow software, website, account system, membership subscription services, and related features, as well as the rights you have in relation to your information.

Before using PrimShow, please read and fully understand this Privacy Policy carefully. By downloading, installing, registering, logging in, purchasing, accessing, or continuing to use PrimShow, you acknowledge that you have read, understood, and agreed to this Privacy Policy.

If you do not agree to any part of this Privacy Policy, please immediately stop using the relevant PrimShow services.

1. Scope of Application

This Privacy Policy applies to the following products and services provided by PrimShow:
1. the PrimShow desktop client software;
2. the PrimShow official website and related webpages;
3. PrimShow account registration, login, verification codes, membership subscriptions, benefit verification, and related services;
4. PrimShow online updates, customer support, feedback, crash logs, error diagnosis, and related services;
5. other features or services provided by PrimShow that are related to this Privacy Policy.

This Privacy Policy does not apply to products or services independently provided by third parties. When you access third-party websites, payment platforms, app stores, cloud services, open-source components, or other third-party services through PrimShow, such third parties may process your information in accordance with their own privacy policies. Please read and understand their policies separately.

2. PrimShow’s Privacy Design Principles

PrimShow is software built around local video, photo, and media asset management. Our privacy design follows the principles below:

1. Local First
   PrimShow’s core features operate around your local device, local disk, Local Media Files, local databases, and local indexes.

2. No Default Upload of Original Media Files  
   Unless you actively use a feature that clearly requires online transmission, or you actively submit files to us for customer support troubleshooting, feedback, cloud synchronization, sharing, or another specific purpose, PrimShow will not upload your original photos, original videos, or Local Media Files by default.

3. No Sale of User Data
   We do not sell your personal information, nor do we sell your photos, videos, media files, tags, search records, or other local media data.

4. No Default Use for AI Training
   Without your explicit authorization, we will not use your original photos, original videos, or Local Media Files to train AI models.

5. Minimum Necessity 
   We process relevant information only to the extent necessary to provide product features, account services, membership subscriptions, online updates, security protection, customer support, error troubleshooting, and legal compliance.

6. User Control  
   You retain primary control over your Local Media Files, local projects, local databases, local caches, and locally exported content.

3. Information We May Collect and Process

Depending on the specific PrimShow features you use, we may collect or process the following information.

1. Account Information
When you register, log in, or use PrimShow account services, we may collect:

1. email address;
2. verification code sending records;
3. account ID;
4. login status;
5. account creation time;
6. account subscription status;
7. account security verification information;
8. other account-related information that you actively provide.

We use this information to:

1. create and manage your PrimShow account;
2. verify your identity;
3. provide login, recovery, verification code, security check, and related services;
4. identify your membership subscription benefits;
5. provide customer support;
6. prevent account theft, fraud, abuse, abnormal login, or similar risks.

2. Membership Subscription and Transaction Information

When you purchase, renew, cancel, or manage a PrimShow membership subscription, we may process:

1. subscription plan type;
2. subscription status;
3. subscription start date and expiration date;
4. payment channel;
5. order number;
6. transaction status;
7. refund status;
8. invoice or billing-related information;
9. region, currency, price, or tax information at the time of purchase.

Please note:  
Your bank card number, payment password, and complete payment account information are usually processed by third-party payment platforms, app stores, banks, or payment service providers. Unless the payment service provider provides us with necessary transaction confirmation information, we do not directly collect or store your complete payment credentials.

We use this information to:

1. confirm your subscription status;
2. provide membership benefits;
3. process orders, renewals, cancellations, refunds, or billing issues;
4. prevent fraudulent transactions, stolen payments, malicious refunds, or abuse of promotions;
5. fulfill tax, financial, audit, and legal compliance obligations.

3. Device and Software Information

To ensure the stable operation of PrimShow, license verification, online updates, security protection, and troubleshooting, we may collect:

1. device type;
2. operating system type and version;
3. PrimShow software version;
4. installation channel;
5. software language setting;
6. region or time zone information;
7. device performance-related information;
8. authorization status;
9. subscription benefit verification information;
10. crash, error, exception, and performance logs;
11. online update status;
12. necessary device identifiers or installation identifiers.

We use this information to:

1. provide software licensing and membership benefit verification;
2. push or check for software updates;
3. fix errors and crash issues;
4. improve software compatibility, performance, and stability;
5. prevent cracking, piracy, abuse, abnormal calls, or security risks;
6. evaluate software operation across different versions, systems, and regions.

We do not use device and software information to identify the content of your local photos or videos, unless you actively submit relevant files or feedback.

4. Local Media Files

PrimShow’s core features require reading and processing videos, photos, Live Photos, folders, project files, and other media assets on your local device.

These Local Media Files may include:

1. original videos;
2. original photos;
3. Live Photos;
4. short videos;
5. video thumbnails;
6. video keyframes;
7. media file paths;
8. file names;
9. file sizes;
10. file formats;
11. resolution;
12. encoding information;
13. creation time, modification time, or shooting time;
14. media content that you import, tag, favorite, annotate, classify, or search.

Please note:

1. PrimShow processes these media files on your local device by default;
2. unless you actively use a feature that clearly requires online transmission, or actively submit files to us for processing, PrimShow will not upload your original photos or original videos by default;
3. ownership of your Local Media Files does not transfer to us as a result of your use of PrimShow;
4. we do not default to accessing, copying, selling, or training on your original media files;
5. you shall ensure that you have lawful rights or lawful authorization for the media content that you import, manage, process, export, or share.

5. Local Databases, Indexes, and Caches

To enable fast browsing, hover preview, search, tagging, keyframes, Live Photos, project management, cache cleanup, transcoding, export, and data repair, PrimShow may generate or store the following data on your local device:

1. local media databases;
2. local search indexes;
3. thumbnail caches;
4. video keyframe caches;
5. image preview caches;
6. transcoding caches;
7. temporary caches;
8. project configurations;
9. tags, notes, favorites, and playback status;
10. media recognition results;
11. file paths and metadata;
12. database repair, migration, rebuilding, or diagnostic records;
13. other local auxiliary data required for software operation.

This data is primarily stored on your local device and is used to improve PrimShow’s operating efficiency and media management experience.

Please note:

1. clearing caches may cause certain previews, thumbnails, indexes, or optimized resources to be regenerated;
2. deleting projects, caches, databases, or permanently deleting disk files may affect your local data;
3. you should operate carefully according to software prompts and independently back up important media files and project data;
4. uninstalling PrimShow or clearing software data may delete local databases, caches, configurations, or project records, depending on your system settings and uninstall method.

6. AI Recognition, Tags, and Search-Related Information

PrimShow may provide AI recognition, tag recognition, content search, video keyframe search, media classification, smart scheduling, and related features.

To implement these features, PrimShow may process locally:

1. visual features of media files;
2. video keyframes;
3. image preview information;
4. automatically generated recognition tags;
5. user-created manual tags;
6. favorites, notes, and usage status;
7. search keywords;
8. search indexes;
9. recognition results and matching results.

Unless otherwise expressly stated on the relevant feature page or separately authorized by you:

1. related recognition and indexing are generated and used on your local device by default;
2. your original photos and original videos will not be uploaded by default;
3. your original media files will not be used for AI model training by default;
4. your local tags, search records, and recognition results will not be sold or used for advertising by default.

If PrimShow provides cloud AI, cloud synchronization, cloud recognition, cross-device collaboration, or similar features in the future, we will explain the relevant data processing methods to you before such features are enabled through an updated Privacy Policy, feature description, pop-up prompt, or other reasonable method, and obtain your authorization where required by applicable law.

7. Customer Support, Feedback, and Troubleshooting Information

When you contact us, submit feedback, request technical support, or participate in user communications, we may collect:

1. your email address;
2. the issue description you submit;
3. screenshots, screen recordings, logs, attachments, or media samples that you actively provide;
4. software version;
5. operating system information;
6. error codes;
7. crash logs;
8. device and runtime environment information;
9. customer support communication records.

Please note:

1. if you actively submit screenshots, screen recordings, logs, or files to us, they may contain file names, file paths, media thumbnails, project names, account information, or other personal information;
2. please review and remove any information that you do not want us to see before submitting such materials;
3. we will use the information you actively submit only for troubleshooting, customer support, error fixing, product improvement, and security analysis;
4. without your explicit authorization, we will not use original photos or original videos that you actively submit for AI training or public display.

8. Website Access and Cookie Information

When you visit the PrimShow official website or related webpages, we may process the following information through cookies, logs, or similar technologies:

1. IP address;
2. browser type;
3. device type;
4. operating system;
5. access time;
6. page visit records;
7. referrer page;
8. download button click information;
9. language preference;
10. cookie identifiers;
11. basic analytics information.

We use this information to:

1. protect website security;
2. analyze website traffic;
3. improve the official website experience;
4. determine download channels;
5. prevent malicious attacks, traffic abuse, fraud, or abnormal access;
6. provide content suitable for your language or region.

You can manage or delete cookies through your browser settings. If you disable cookies, some website features may not function properly.

4. How We Use Your Information

We may use the information we collect or process for the following purposes:

1. to provide the core functions of the PrimShow software;
2. to create, log in to, and manage accounts;
3. to verify membership subscription status;
4. to provide functions and quotas corresponding to different subscription plans;
5. to provide online updates, security patches, and version upgrades;
6. to provide local media management, search, preview, tagging, caching, export, repair, and related features;
7. to process payments, orders, refunds, and billing issues;
8. to provide customer support and technical troubleshooting;
9. to fix errors, crashes, and compatibility issues;
10. to protect the security of the software, accounts, subscriptions, and website;
11. to prevent piracy, cracking, fraud, abuse, and abnormal behavior;
12. to improve product experience, performance, and stability;
13. to fulfill legal, regulatory, audit, tax, and dispute resolution obligations;
14. for other purposes authorized by you.

We will not use your personal information for purposes unrelated to this Privacy Policy unless we obtain your separate authorization or such use is permitted by applicable laws and regulations.

5. What We Do Not Do

To help you better understand PrimShow’s privacy boundaries, we expressly state that:

1. we do not upload your original photos or original videos by default;
2. we do not sell your personal information;
3. we do not sell your Local Media Files, local tags, local search records, or local project data;
4. we do not use your original photos or original videos for AI training without your explicit authorization;
5. we do not publicly disclose your media content by default;
6. we do not scan your local device and upload a complete file list by default;
7. we do not require you to provide sensitive personal information unrelated to PrimShow’s features;
8. we do not proactively access media content outside the software that you have not authorized or imported, unless such access is necessary to implement a feature you have selected.

6. How We Share, Transfer, and Publicly Disclose Information

1. Sharing

We do not sell your personal information to third parties.  
However, in order to provide necessary services, we may share necessary information with the following third parties to the minimum extent required:

1. payment service providers, for processing subscriptions, payments, refunds, billing, and transaction security;
2. email service providers, for sending verification codes, account notices, subscription notices, or customer support emails;
3. cloud service or server providers, for hosting the official website, account system, subscription verification, update services, or backend services;
4. crash log and error analysis service providers, for analyzing software crashes, exceptions, and compatibility issues;
5. analytics and security analysis service providers, for website traffic analytics, download analysis, security protection, and anti-fraud purposes;
6. legal, audit, financial, tax, or compliance advisers, for fulfilling legal obligations or handling disputes;
7. other third parties authorized by you.

We will require third parties to process relevant information in accordance with this Privacy Policy, contractual obligations, and applicable law, and to take reasonable measures to protect your information security.

2. Transfer

In the event of a merger, division, acquisition, asset transfer, financing, restructuring, bankruptcy liquidation, or similar transaction, your information may be transferred as part of such transaction. We will require the new holder to continue to be bound by this Privacy Policy or to seek authorization from you again.

3. Public Disclosure

We will not publicly disclose your personal information unless:

1. we obtain your explicit consent;
2. disclosure is required by laws and regulations, judicial authorities, administrative authorities, or regulatory agencies;
3. disclosure is necessary to protect the lawful rights and interests of PrimShow, users, the public, or third parties;
4. disclosure is related to illegal conduct, fraud, infringement, security risks, or dispute handling, and is necessary to the extent permitted by law.

7. How We Retain Information

1. Account information, subscription information, order information, customer support records, log information, and website access information will be retained for the period necessary to achieve the purposes described in this Privacy Policy.

2. To satisfy legal, tax, audit, dispute resolution, security protection, anti-fraud, and similar requirements, we may continue to retain certain information for the necessary period.

3. Local Media Files, local databases, local indexes, local caches, project files, and local configurations are usually stored on your device. You may manage them through PrimShow features, system file management, software uninstallation, manual deletion, or other methods.

4. After you delete local files, projects, caches, or databases, the relevant data may not be recoverable. Please back up important content before deletion.

5. When information is no longer necessary to retain, or when you lawfully request deletion and we have no legitimate reason to continue retaining it, we will delete, anonymize, or otherwise reasonably process the relevant information.

8. How We Protect Information Security

We take reasonable technical and organizational measures to protect your information security, including but not limited to:

1. using access control measures to limit internal data access;
2. protecting accounts, subscriptions, and backend systems;
3. applying reasonable encryption measures to necessary data in transit;
4. limiting the scope of access to user information by employees, partners, or service providers;
5. monitoring abnormal login, piracy, cracking, abuse, and security risks;
6. regularly improving software security, stability, and compatibility;
7. taking remedial, notification, and reporting measures in accordance with law when a security incident occurs.

Please understand that the internet, operating systems, local disks, third-party software, and network environments are not absolutely secure. You should also take reasonable measures to protect your device, account, and local data, including:

1. downloading PrimShow only from official channels;
2. not using cracked, modified, or unknown-source installation packages;
3. properly safeguarding your account and verification codes;
4. regularly backing up important photos, videos, and project data;
5. using permanent deletion, cache cleanup, database repair, and migration functions carefully;
6. maintaining the health of your operating system, antivirus software, and disk.

9. Your Rights

To the extent permitted by applicable law, you may exercise the following rights with respect to your personal information:

1. access or inquire about your personal information;
2. correct or supplement inaccurate information;
3. delete your personal information;
4. withdraw authorization;
5. cancel your account;
6. obtain a copy of your personal information;
7. restrict or object to certain processing activities;
8. understand our rules for processing personal information;
9. submit complaints or comments.

You may contact us at support@primshow.com.  
To protect account and information security, we may need to verify your identity before processing your request.

Please note:

1. withdrawing authorization or deleting information may cause certain features to become unavailable;
2. account cancellation may make membership benefits, subscription status, account records, or related services unrecoverable;
3. we may not be able to immediately delete information that must be retained under applicable laws and regulations;
4. for media files, local databases, local caches, and project files stored on your local device, you generally need to delete or manage them on your own device.

10. Permission Description

During operation, PrimShow may need to request or use the following system permissions:

1. File and Folder Access  
   Used to import, scan, read, manage, preview, play, search, transcode, export, or save media files and project directories selected by you.

2. Disk Read and Write Permissions  
   Used to create local databases, local indexes, local caches, thumbnails, keyframes, exported files, share packages, or repaired data.

3. Network Access
   Used for account login, verification codes, subscription verification, online updates, customer support, error feedback, official website access, or other online features.

4. Camera Permission 
   If you use PrimShow’s gesture control, camera recognition, or related interaction features, the software may need to access the camera. Camera footage is used by default only to implement local interaction features. Unless you separately authorize it or actively submit relevant content, we will not upload camera footage by default.

5. Notification Permission 
   Used to notify you of updates, import completion, export completion, subscription status, error reminders, or other software notifications.

6. System Performance or Device Information Access
   Used to determine software operation status, performance, compatibility, and causes of errors.

You may manage certain permissions through your operating system settings. If necessary permissions are disabled, some PrimShow features may not function properly.

11. Protection of Minors

PrimShow is primarily intended for users who have the ability to independently manage local media files.  
If you are a minor, you should use PrimShow with the consent and guidance of your guardian.

We do not proactively collect personal information from minors that is unrelated to PrimShow’s features.  
If a guardian discovers that a minor has provided personal information to us without consent, the guardian may contact us at support@primshow.com, and we will process the matter in accordance with law after verification.

12. Cross-Border Processing

PrimShow may provide services to users in different countries and regions. Depending on your location, payment channel, server deployment, customer support system, email service, crash log service, or other third-party services, your account information, subscription information, device information, log information, or customer support information may be processed outside the country or region where you are located.

We will take reasonable measures, within the scope required by applicable law, to ensure the security and legality of cross-border processing.

Please note:  
PrimShow will not upload your original photos or original videos by default due to cross-border services. Relevant files may be transmitted only when you actively use features that clearly require online transmission, or when you actively submit files for customer support troubleshooting, feedback, sharing, synchronization, or other specific purposes.

13. Third-Party SDKs, Services, and Open-Source Components

PrimShow may use third-party SDKs, services, or open-source components to enable payment, account verification, email delivery, error analysis, crash logs, software updates, website analytics, security protection, AI recognition, media decoding, format conversion, or other functions.

These third-party components may process necessary information according to their functions. We will make reasonable efforts to evaluate the security of third-party services and require them to process information within a lawful, legitimate, and necessary scope.

If PrimShow integrates third-party SDKs or services in the future that may materially affect your privacy rights and interests, we will explain this to you through Privacy Policy updates, feature descriptions, pop-up prompts, or other methods in accordance with applicable legal requirements.

14. Handling of Information Security Incidents

If a personal information leak, tampering, loss, or other security incident occurs or may occur, we will take reasonable measures according to the nature of the incident, including:

1. investigating the cause of the incident;
2. preventing the risk from expanding;
3. fixing security vulnerabilities;
4. assessing the scope of impact;
5. notifying users or regulatory authorities in accordance with laws and regulations;
6. providing necessary risk warnings and remedial suggestions.

If the incident only involves file damage on your local device, disk failure, system abnormalities, accidental deletion, the impact of third-party cleanup tools, or issues caused by unofficial versions, we will provide technical support within a reasonable scope, but you should still independently back up local data and protect your device security.

15. Updates to this Privacy Policy

We may update this Privacy Policy from time to time based on changes to product features, business adjustments, updates to laws and regulations, regulatory requirements, or user feedback.

After this Privacy Policy is updated, we will notify you through the official website, in-software prompts, pop-ups, email, or other reasonable methods. The updated Privacy Policy shall take effect from the date of publication or the effective date stated in the notice.

If you do not agree to the updated Privacy Policy, please stop using PrimShow.  
Your continued use of PrimShow after this Privacy Policy is updated constitutes your acceptance of the updated Privacy Policy.

For updates involving material changes to the purposes, methods, types of personal information processed, sharing recipients, user rights, or similar matters, we will use reasonable efforts to notify you in a more prominent manner and obtain your consent where required by applicable law.

16. Contact Us

If you have any questions, comments, complaints, or requests regarding this Privacy Policy, personal information protection, your account, subscriptions, data security, customer support, or other privacy-related matters, please contact us at:

Email: support@primshow.com

We will process and respond to your request within a reasonable period.  
To protect your account and information security, we may verify your identity before processing your request.

17. Miscellaneous

1. The headings in this Privacy Policy are for convenience of reading only and shall not affect the meaning or interpretation of any provision.

2. If any provision of this Privacy Policy is deemed invalid, unlawful, or unenforceable, the validity of the remaining provisions shall not be affected.

3. The Simplified Chinese version of this Privacy Policy is the primary version. In the event of any discrepancy between different language versions, the Simplified Chinese version shall prevail, unless otherwise mandatorily required by applicable law.

4. This Privacy Policy and the PrimShow User Agreement together constitute important rules for your use of PrimShow. If there is any inconsistency between this Privacy Policy and the PrimShow User Agreement, matters involving personal information and privacy protection shall be governed by this Privacy Policy.

PRIMSHOW LTD